Web Analytics Certification

  • Status:Available

  • Training Code: SMT-OLT-39128-WAC

Regular Price: ₦45,000.00

Special Price ₦25,000.00

This course is aimed at educating and training participants who wish to develop comprehensive expertise in the online marketing discipline of Web Analytics. This course will help participants discover tools to assess visitor behavior on websites

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Key Features

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    5+ Hrs of High Quality e-Learning Content

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    Downloadable Workbooks & Exercises

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    Covers multi-channel attribution

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    Covers various competitive intelligence tools

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    Simulation exams & progress quizzes

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    Course Access Validity - 90 Days


Course Preview

Lesson 1 - Introduction to Digital Analytics
Lesson 2 - Organizational Maturity
Lesson 3 - Building Blocks
Lesson 4 - Managerial Perspectives of Digital Analytics
Lesson 5 - Key Performance Indicators
Lesson 6 - Segmentation
Lesson 7 - The Analysis Process
Lesson 8 - Marketing Management
Lesson 9 - Experimentation and Testing
Lesson 10 - Reports and Dashboards
Lesson 11 - The Digital Analytics Stack
  • What is this course about?
    The Digital Analytics Foundation course helps participants develop a comprehensive knowledge of the various frameworks, tools and techniques pertaining to digital analytics. Participants will learn to track campaign performance, access visitor behavior, and gain the competitive intelligence required to drive continual optimization in their marketing campaigns and improve the online customer experience.
  • Who should do this certification?

    This course is designed for:

    1. MBA / BBA students who are just stepping into digital analyst space
    2. Entry level professional who has a minimum to moderate level of experience with web analytics data or web analytics tools
  • What will I be able to do after the Training?
    By the end of this course, participants will be able to:
    • Explore the various features of Web Analytics, multi-channel Analytics and how to use them
    • Discover how to generate valuable data from internal search analysis and competitive intelligence analysis
    • Ability to confidently analyze & solve online business problems in the real world
    • Conduct qualitative research and delivering actionable "data driven" business insights
  • What are the career benefits in-store for you?
    Web Analytics certification opens up various career avenues as a certified Web Analyst. Following are some of the career benefits:
    • Become more proficient in industry best practices, as well as on the latest tactics and technologies in today’s ever evolving marketing landscape
    • Become a valued member of your organization by learning the benefits and advantages of implementing Web Analytics
    • Digital marketing industry is expected to create millions of jobs within next 2 years and there is huge shortage of specialized professionals in this space. This certification will prepare participants for plethora of job opportunities in digital marketing industry
  • Why is the certification most sought-after?
    Web Analytics is all about tracking and analyzing how people use your websites and applications, and improving site performance and marketing campaigns. e-Training Institute's Web Analytics Certification course is aimed at educating and training participants who wish to develop comprehensive expertise in the online marketing discipline of Web Analytics. This course will help participants discover tools to assess visitor behavior on websites.

    Why is the certification most sought-after? Web Analytics certification prepare participants to become an expert in marketing any business online. Few pointers which makes it one of the most sought-after certification are-

    • Web Analytics certification is important if you aim to be successful in SEO, social media, or paid search, as success in any of these fields hinges on a keen understanding of web metrics
    • A certified professional in web analytics can help maximize sales and profitability of the digital group by leading strategic analyses and providing business intelligence
    • The total number of jobs in this field is expected to rise by a 22% growth rate from 2010 to 2020 with addition of more jobs

    Certification Overview:

    • OMCP is the industry’s premier certification for online marketing professionals who have completed extensive training from qualified providers. Designed for digital marketing scholars, the OMCP demonstrates a thorough knowledge of online marketing concepts and best practices across one or more digital marketing disciplines.

    Certification Benefits:

    • An OMCP Certification demonstrates your expertise in your chosen digital marketing discipline
    • Increases recognition by peers, employers, and recruiters globally
    • Enables better job performance due to industry relevant knowledge and latest trade practices
    • Enhances career/promotion opportunities due to the addition of in-depth domain specific skill-set
  • Why choose e-Training Institution for your training?
    1.  Trusted by companies as their learning provider for career growth and training
    2. Trusted by Nigeria’s biggest companies as their learning provider for career growth & training
    3. All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in first attempt
    4. Accredited, Approved and Recognized as a training institute, partner, education provider and examination center in Nigeria
    5.  Boast of training facilitators who have expert years of experience 
    6. Flexible learning options & affordable prices
    7. Quality training content & certification guaranteed

Exam & Certification

  • What are the prerequisites for the certification?
    Participants should complete the Online Marketing Fundamentals section before moving on to this course.
    • Basic understanding of business indicators like Revenue, Margins, Profitability
    • General overview of business functions like Sales, Marketing & Customer Relationship
    • Knowledge of online websites (how to access, how to make a purchase, how to interact with online business)


  • What is the online marketing field all about?

    We do provide money back guarantee for some of our training programs. You can contact inquiries@eti.ng for more information.

  • What are the key highlights of the course?

    The course is an all-inclusive package providing 25+ hours of high quality e-learning content. You can also test your progress with our online quiz and get a feel of the real-time world with our downloadable workbooks and exercises. Finally our practice tests will help you to confidently take the exam and get certified with ease.

  • What topics does the training cover?

    Our training package gives you a complete feel of the Online marketing concepts by covering a diverse set of topics.

  • Is the training relevant with the times?

    e-Training Institute strives to provide best quality content which is latest and up-to -date with the industry standards. Our experienced and certified trainers, Subject Matter Experts constantly research on the latest trends to infuse them into our training programs. Every change happening in the market is immediately considered and our training packages are regularly upgraded and updated.

  • How long will I be spending on the training?

    You will be spending around 25- 30 hours to complete the certification..

  • What are the prerequisites to attend the training?

    Individuals are expected to have a fair idea on popular search engines and working knowledge of the MS Office suite which includes Word, Excel and PowerPoint. Along with this, knowledge on the sections- ‘Introduction to Online Marketing’ and ‘Internet Marketing Fundamentals’ are also recommended. Therefore it is advised that students complete the above sections before getting into the complex components of the course.

  • Do I have to order any course material?

    Our training program is an all-inclusive package with materials included. The package consists of enriching video lessons, downloadable workbooks for practice, end of chapter quiz, practice exercises and sample projects.

  • Tell me more about your authors?

    Our reputed authors team have a long innings with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers or speakers at conferences with adequate experience.

    • Google's very own 'Digital Marketing Evangelist', Avinash Kaushik a master in Web Analytics trains participants to collect, organize, analyze web traffic data and improve the site performance.
    • Jennifer Cario, Social media authority provides an insight on building real customer relationships using techniques and strategies ideal for the social media.
    • Industry expert Todd Malicoat is there for participants to clear their queries on Search Engine Optimization rankings and traffic.
    • Training with NY-Times bestselling author Bryan Eisenberg is an awesome experience as he guides participants through conversion optimization, landing page performances and tips to get more traffic to your website./li>
    • Matt Bailey, founder and president of SiteLogic gives participants an overview of Internet marketing fundamentals.
    • Jeff, CMO at Mobivity gives audience a thorough knowledge on mobile marketing.
  • Who are your clientele for this course?

    Audience, attending our training is usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.

  • Do you provide assistance for the Certification?

    Yes, we do provide guidance and assistance for OMCP certification exam.

  • Are there specific industry exams I'll be prepared for?

    e-Training Institute helps students to prepare for the OMCP® (Online Marketing Certified Professional) or OMCA™ (Online Marketing Certified Associate) certifications.

  • Tell me more about the OMCP certification?

    OMCP is the industry’s gold standard for professionals who have completed extensive training and possess several years of online marketing experience. The credential validates knowledge of online marketing concepts and best practices across one or several online marketing verticals.

  • How is the job market for Online marketing professionals?

    The job market is wide open for online marketing certified professionals as an estimated 200,000+ positions are still unfilled in various specialties of digital marketing. This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities. e-Training Institute's training prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • What are the job and pay prospects after I get certified?

    The certification is a stamp of approval for domain knowledge in the field of online marketing. This enhances the job prospects of individuals enabling them to gain entry in various companies and other top organizations. The job market is very hot and there is a very strong demand to fill positions in the future.

  • How does the online self-learning training work?
    Students enrolled for the course move through a structured pattern of study, which allows them to study at their own pace and place. The training is packaged with the latest video lessons and e-learning content to get a complete overview of all the concepts.
  • How do I enroll for the Online Training?

    You can enroll for this training through our website. Payment can be made using any of the following options:

    • Visa debit/credit card
    • Master Card
    • PayPal
    • Naira Mastercard

    Once the online payment is done, you will receive an e-mail notification within 24hrs.

  • Will the access period be extended?

    Yes, access period can be extended by paying an additional fee. Contact support@eti.ng for more information.

  • I have trouble accessing the online course whom should I contact?

    Please send an email to support@eti.ng. You can also chat with us to get an instant solution.

  • Does the course fee include the examination fee as well?

    No, the course fee is not inclusive of the examination fee.

  • How do I enroll for OMCA/OMCP Exam?

    The OMCP Exam is online proctored, so there’s no need to travel or wait. To schedule your online exam session, Please send an email to support@eti.ng.

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