Content Marketing

  • Status:Available

  • Training Code: OMCP-OLT-49130-COM

Regular Price: ₦45,000.00

Special Price ₦25,000.00

Content Marketing is aimed at writing articles to build authority and to generate inbound links. This is achieved through generating Social Media blog posts, writing LinkedIn articles and creating content for Facebook posts, online journals, magazines, and even digital newspapers.

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Key Features

  • a

    2+ Hours of High Quality e-Learning Content

  • a

    Case studies with B2B examples

  • a

    Quizzes to track progress

  • a

    Course Access Validity - 90 Days

  • a

    Covers content marketing strategies

  • a

    Simulation exams

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    Comprehensive and Up-to-Date Content

  • a

    Course completion certificate


Course Preview

Lesson 1 - Introduction to Content Marketing
Lesson 2 - Content Marketing Strategy
Lesson 3 - Overseeing a Content Marketing Program
Lesson 4 - Content Marketing Tactics
Lesson 5 - Social Media Platforms
Lesson 6 - Measurement and Budget
  • What is this course about?
    Content Marketing is aimed at writing articles to build authority and generate inbound links. This is achieved through generating Social Media blog posts, writing LinkedIn articles and creating content for Facebook posts, online journals, magazines, and even digital newspapers.
    The Content Marketing Foundations course takes participants through all the fundamental aspects of Content Marketing- from identifying avenues to developing content to measuring results. This course trains participants in the essentials of planning and executing Content Marketing activity as well as measuring its impact.
  • Who should do this certification?

    The Content Marketing training course is ideal for anyone involved in-

    • Digital Marketing
    • Online content planning or writing
    • Business development
    • Social media and search marketing
    • Public relations
    • Organizational Communication
    • Branding
  • What will I be able to do after the Training?

    Following this training course, you will be able to:

    • Identify Prospects and create a content marketing strategy
    • Create messaging and content guidelines
    • Get your message out effectively through articles and press release marketing
    • Understand content tactics and challenges
    • Research and profile your organization's audience segments and appropriate message-types
    • Develop best practices for different types of content and measure results
    • Encourage and benefit from user-generated content
    • Create best practices for content across media types, including social media, images, etc.
  • What are the career benefits in-store for you?
    • Position yourself as a content marketing expert and lead communication/content promotion campaigns
    • Have an impact on increasing direct sales and position yourself as a valuable resource
    • Get an industry-recognized certificate from Online Marketing Certified Professionals (OMCP) and e-Training Institute and get ready for plethora of career options
    • Digital marketing industry is expected to create half a million jobs within next 2 years and there is huge shortage of specialized professionals in this space. This certification will prepare you for advanced job opportunities in digital marketing industry
    • Employers are shifting toward freelance and contract workers to find the higher-level skillsets they need, rather than hiring full-time marketers. This trend open gates for domain experts from multiple industries to leverage their expertise effectively.
  • Why is the certification most sought-after?

    Content Marketing certification is one of the rapidly growing professional certification in the digital marketing space which prepare participants to become an expert in marketing any business online through specific content. Few reasons which makes it one of the most sought after certification are:

    • A regular marketing tool for many companies, content creation has become a prime method for success in 2014
    • Seth Godin famously claimed "content marketing is the only marketing left"
    • Content marketing is one of the least expensive forms of marketing which means doing it more efficiently results into more net profit
    • Content marketing can provide potential and existing customers with relevant and interesting information, and it can drive search engine optimization
    • Content marketing expertise positions an individual as a helpful resource
    • Content marketing can enhance a brand’s image. A research conducted by Kapost has found that per dollar, content marketing contributes to three times more leads that tradition online advertising, such as paid search

    Participants upon the completion of the Content Marketing course can earn the Online Marketing Certified Professional (OMCP) certification

    Certification Overview:

    OMCP is the industry’s premier certification for online marketing professionals who have completed extensive training from qualified providers. Designed for digital marketing scholars, the OMCP demonstrates a thorough knowledge of online marketing concepts and best practices across one or more digital marketing disciplines.

    Certification Benefits:

    • An OMCP Certification demonstrates your expertise in your chosen digital marketing discipline
    • Increases recognition by peers, employers, and recruiters globally
    • Enables better job performance due to industry relevant knowledge and latest trade practices
    • Enhances career/promotion opportunities due to the addition of in-depth domain specific skillset
  • Why choose e-Training Institution for your training?
    1.  Trusted by companies as their learning provider for career growth and training
    2. Trusted by Nigeria’s biggest companies as their learning provider for career growth & training
    3. All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in first attempt
    4. Accredited, Approved and Recognized as a training institute, partner, education provider and examination center in Nigeria
    5.  Boast of training facilitators who have expert years of experience 
    6. Flexible learning options & affordable prices
    7. Quality training content & certification guaranteed

Exam & Certification

  • What are the prerequisites for the certification?

    Participants should ideally complete the Online Marketing Fundamentals section before moving on to this course if they are new to digital marketing

    • Participants should ideally complete the Online Marketing Fundamentals section before moving on to this course if they are new to digital marketing
    • Basic writing skills
    • Basic Internet and Microsoft Office skills


  • What is the online marketing field all about?

    Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field..

  • What are the key highlights of the course?

    The course is an all-inclusive package providing 25+ hours of high quality e-learning content. You can also test your progress with our online quiz and get a feel of the real-time world with our downloadable workbooks and exercises. Finally our practice tests will help you to confidently take the exam and get certified with ease.

  • What topics does the training cover?

    Our training package gives you a complete feel of the Online marketing concepts by covering a diverse set of topics.

  • Is the training relevant with the times?

    e-Training Institute strives to provide best quality content which is latest and up-to -date with the industry standards. Our experienced and certified trainers, Subject Matter Experts constantly research on the latest trends to infuse them into our training programs. Every change happening in the market is immediately considered and our training packages are regularly upgraded and updated.

  • How long will I be spending on the training?

    You will be spending around 25- 30 hours to complete the certification.

  • What are the prerequisites to attend the training?

    Individuals are expected to have a fair idea on popular search engines and working knowledge of the MS Office suite which includes Word, Excel and PowerPoint. Along with this, knowledge on the sections- ‘Introduction to Online Marketing’ and ‘Internet Marketing Fundamentals’ are also recommended. Therefore it is advised that students complete the above sections before getting into the complex components of the course.

  • Do I have to order any course material?

    Our training program is an all-inclusive package with materials included. The package consists of enriching video lessons, downloadable workbooks for practice, end of chapter quiz, practice exercises and sample projects.

  • Tell me more about your authors?

    Our reputed authors team have a long innings with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers or speakers at conferences with adequate experience.

    • Google's very own 'Digital Marketing Evangelist', Avinash Kaushik a master in Web Analytics trains participants to collect, organize, analyze web traffic data and improve the site performance.
    • Jennifer Cario, Social media authority provides an insight on building real customer relationships using techniques and strategies ideal for the social media.
    • Industry expert Todd Malicoat is there for participants to clear their queries on Search Engine Optimization rankings and traffic.
    • Training with NY-Times bestselling author Bryan Eisenberg is an awesome experience as he guides participants through conversion optimization, landing page performances and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic gives participants an overview of Internet marketing fundamentals.
    • Jeff, CMO at Mobivity gives audience a thorough knowledge on mobile marketing.
  • Who are your clientele for this course?

    Audience, attending our training is usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.

  • Do you provide assistance for the Certification?

    Yes, we do provide guidance and assistance for OMCP certification exam.

  • Are there specific industry exams I'll be prepared for?

    e-Training Institute  training helps students to prepare for the OMCP® (Online Marketing Certified Professional) or OMCA™ (Online Marketing Certified Associate) certifications.

  • Tell me more about the OMCP certification?

    OMCP is the industry’s gold standard for professionals who have completed extensive training and possess several years of online marketing experience. The credential validates knowledge of online marketing concepts and best practices across one or several online marketing verticals.

  • How is the job market for Online marketing professionals?

    The job market is wide open for online marketing certified professionals as an estimated 200,000+ positions are still unfilled in various specialties of digital marketing. This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities. e-Training institute prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • What are the job and pay prospects after I get certified?

    The certification is a stamp of approval for domain knowledge in the field of online marketing. This enhances the job prospects of individuals enabling them to gain entry in large companies and other top organizations. The job market is very hot and there is a very strong demand to fill positions in the future.

  • How does the online self-learning training work?

    Students enrolled for the course move through a structured pattern of study, which allows them to study at their own pace and place. The training is packaged with the latest video lessons and e-learning content to get a complete overview of all the concepts.

  • How do I enroll for the Online Training?

    You can enroll for this training through our website. Payment can be made using any of the following options:

    • Visa debit/credit card
    • Master Card
    • PayPal
    • Naira Mastercard

    Once the online payment is done, you will receive an e-mail notification within 24hrs.

  • Will the access period be extended?

    Yes, access period can be extended by paying an additional fee. Contact for more information.

  • I have trouble accessing the online course whom should I contact?

    Please send an email to You can also chat with us to get an instant solution.

  • Does the course fee include the examination fee as well?

    No, the course fee is not inclusive of the examination fee.

  • How do I enroll for OMCA/ OMCP Exam?

    The OMCP Exam is online proctored, so there’s no need to travel or wait. To schedule your online exam session, Please send an email to

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