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Web Analytics - Advanced

  • Status:Available

  • Training Code: BDA-CLT-35288-WAA
₦25,000.00

Learn how to implement advanced analysis to understand and interpret exactly what users are doing on your site. Web Analytics is one of the most powerful and useful digital tools available to organizations. It helps you measure and improve your digital marketing efforts. Our Web Analytics course is designed to help you better understand the activities of your customers, potential customers and even competitors to and around your website.

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Course Description

  • Course overview
    Learn how to implement advanced analysis to understand and interpret exactly what users are doing on your site. Google Analytics is one of the most powerful and useful digital tools available to organisations. It helps you measure and improve your digital marketing efforts. Our Google Analytics course is designed to help you better understand the activities of your customers, potential customers and even competitors to and around your website.
    At the end of the day, you’ll know how to achieve a stronger performance organically and better understand how search engine algorithms work. Invaluable SEO knowledge you can then apply to your own websites and campaigns to propel you up the listings.
  • Course content summary

    During the course, Participants will :

    • Review the key components of web analytics
    • Learn about Google Analytics cookies
    • Find out how to get more data through multi-channel funnels and better segmentation
    • Learn about extra functionality - site searches, demographics and Ecommerce tracking
    • Discover how to integrate Google AdWords and social media

     

  • Audience & Prerequisite

    This course is particularly suitable if you are:

    • Currently using Google Analytics but would like to gain a deeper understanding of how different visitors use your website
    • Working as an analyst or a marketer and you want to get a better grasp of which reports to use and how to use the data
    • Looking to improve your marketing strategy or on-page content and navigation, as well as record goals

    Our advanced course is suited to those who have used Google Analytics before and have a good grasp of the standard reports and functions that it can perform.

    If you're relatively new to Google Analytics then check out our Standard Google Analytics course.


    Required Prerequisites:

    Standard Google Analytics course

 

FAQs

Customer Reviews

Really awesome, intelligent & interesting
Onuoha Williams, 7/25/2015
No regrets at all. I must say its really worth it. The course contents are interesting with intelligent questions and very awesome mode of training. I am really glad I signed up.

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