Conversion Optimization Certification Training

  • Status:Available

  • Training Code: SMT-OLT-39156-COP

Regular Price: ₦30,000.00

Special Price ₦20,000.00

Conversion rate optimization (CRO) is the methodology of converting traffic to revenue. e-Training Institutes’s Conversion Rate Optimization (CRO) Certification course train participants who wish to become practitioners in the online marketing discipline of Conversion Optimization.

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Key Features

  • a

    3+ Hours of High Quality e-Learning Content

  • a

    Topics on landing pages and copywriting

  • a

    Course Access Validity - 90 Days

  • a

    Online Progress Quiz

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    Covers 59 conversion optimization concepts

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    Case studies with B2B examples


Course Preview

Lesson 1 - Introducing Conversion Optimization
Lesson 2 - Laying the Foundations of Conversion
Lesson 3 - Getting to Know Your Customers
Lesson 4 - Creating the Message
Lesson 5 - Anatomy of a Landing Page
Lesson 6 - Why Design Matters
Lesson 7 - Testing for Conversions
Lesson 8 - Seeing the Bigger Picture
  • About Author

    Bryan Eisenberg, Author, Speaker and Founder & CMO of IdealSpot

    • Co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”
    • Co-founder and Chairman Emeritus of the Web Analytics Association
    • Keynote speaker for, Direct Marketing Association, E-consultancy, Microsoft, the Canadian Marketing Association etc.
    • One of the top 10 User Experience Gurus, a winner of the Marketing Edge's Rising Stars Awards and a member of the inaugural iMedia Top 25 Marketers
  • What is the course all about?

    Conversion rate optimization (CRO) is the methodology of converting traffic to revenue. e-Training Institutes’s Conversion Rate Optimization (CRO) Certification course train participants who wish to become practitioners in the online marketing discipline of Conversion Optimization. This course prepare participants to learn a systematic, repeatable framework that consistently increases conversion rates on landing pages, micro-sites, and various websites by a significant number. After successfully completing the course, participants can effectively complete conversion process to produce massive increases.

  • Who should do this certification?

    This course is best suited for-

    • Marketers
    • Designers
    • Growth Hackers
    • Students (Business, Marketing, Design)
    • Entrepreneurs
    • Business Owners
  • What will I be able to do after the Training?

    By the end of this course, participants will be able to:

    • Identify what makes a landing page good or bad, effective or appalling through conversion planning
    • Learn how to optimize landing pages with Product Page Optimization and PPC Conversion strategies
    • Maximize click-through and conversion rates by building momentum
    • Identify negative page elements that hurt conversion rates
    • Effective ways to capture more leads, and reduce bounce rates
    • Engaging in a dialog with your users
  • What are the career benefits in-store for you?
    • Recognition for knowledge and experience with conversion rate optimization
    • CRO make participants more valuable to affiliates and partners. Not only will they earn more, but so will their affiliates
    • Get an industry-recognized certificate from OMCP and e-Training Institute which increases credibility and further career goals
    • Digital marketing industry is expected to create 1.5m jobs within next 2 years and there is huge shortage of specialized professionals in this space. This certification will prepare participants for plethora of job opportunities in digital marketing industry
  • Why is the certification most sought-after?

    Conversion Rate Optimization certification is one of the rapidly growing professional certification in the digital marketing space which prepare participants to become an expert in increasing conversion rates. Few reasons which makes it one of the most sought-after certification are-

    • This course enable participants to create a powerful momentum resulting into better conversion rate, increase in sales, revenues, and profits
    • CRO capitalizes on traffic which is already existing. Optimization increases the return on the current investments, and converting a higher percentage of current visitors which is much more cost-effective than attracting new ones
    • CRO generated leads help the sales team to garner better result
    • It help you save time and maximize your conversions at a lower cost

    Participants upon the completion of the Conversion Rate Optimization (CRO) course can earn the Online Marketing Certified Professional (OMCP) certification

    Certification Overview:

    OMCPTM is the industry’s premier certification for online marketing professionals who have completed extensive training from qualified providers. Designed for digital marketing scholars, the OMCP demonstrates a thorough knowledge of online marketing concepts and best practices across one or more digital marketing disciplines.

    Certification Benefits:

    • An OMCP Certification demonstrates your expertise in your chosen digital marketing discipline
    • Increases recognition by peers, employers, and recruiters globally
    • Enables better job performance due to industry relevant knowledge and latest trade practices
    • Enhances career/promotion opportunities due to the addition of in-depth domain specific skillset
  • Why choose e-Training Institution for your training?
    1.  Trusted by companies as their learning provider for career growth and training
    2. Trusted by Nigeria’s biggest companies as their learning provider for career growth & training
    3. All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in first attempt
    4. Accredited, Approved and Recognized as a training institute, partner, education provider and examination center in Nigeria
    5.  Boast of training facilitators who have expert years of experience 
    6. Flexible learning options & affordable prices
    7. Quality training content & certification guaranteed

Exam & Certification


  • What is the online marketing field all about?

    Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    The course is an all-inclusive package providing 25+ hours of high quality e-learning content. You can also test your progress with our online quiz and get a feel of the real-time world with our downloadable workbooks and exercises. Finally our practice tests will help you to confidently take the exam and get certified with ease.

  • What topics does the training cover?

    Our training package gives you a complete feel of the Online marketing concepts by covering a diverse set of topics.

  • Is the training relevant with the times?

    ETI strives to provide best quality content which is latest and up-to -date with the industry standards. Our experienced and certified trainers, Subject Matter Experts constantly research on the latest trends to infuse them into our training programs. Every change happening in the market is immediately considered and our training packages are regularly upgraded and updated.

  • How long will I be spending on the training?

    You will be spending around 25- 30 hours to complete the certification.

  • What are the prerequisites to attend the training?

    Individuals are expected to have a fair idea on popular search engines and working knowledge of the MS Office suite which includes Word, Excel and PowerPoint.

    Along with this, knowledge on the sections- ‘Introduction to Online Marketing’ and ‘Internet Marketing Fundamentals’ are also recommended. Therefore it is advised that students complete the above sections before getting into the complex components of the course.

  • Do I have to order any course material?

    Our training program is an all-inclusive package with materials included. The package consists of enriching video lessons, downloadable workbooks for practice, end of chapter quiz, practice exercises and sample projects.

  • Tell me more about your authors?

    Our reputed authors team have a long innings with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers or speakers at conferences with adequate experience.

    • Google's very own 'Digital Marketing Evangelist', Avinash Kaushik a master in Web Analytics trains participants to collect, organize, analyze web traffic data and improve the site performance.
    • Jennifer Cario, Social media authority provides an insight on building real customer relationships using techniques and strategies ideal for the social media.
    • Industry expert Todd Malicoat is there for participants to clear their queries on Search Engine Optimization rankings and traffic.
    • Training with NY-Times bestselling author Bryan Eisenberg is an awesome experience as he guides participants through conversion optimization, landing page performances and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic gives participants an overview of Internet marketing fundamentals.
    • Jeff, CMO at Mobivity gives audience a thorough knowledge on mobile marketing.
  • Who are your clientele for this course?

    Audience, attending our training is usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.

  • Do you provide assistance for the Certification?

    Yes, we do provide guidance and assistance for OMCP certification exam.

  • Are there specific industry exams I'll be prepared for?

    ETI training helps students to prepare for the OMCP® (Online Marketing Certified Professional) or OMCA™ (Online Marketing Certified Associate) certifications.

  • Tell me more about the OMCP certification?

    OMCP is the industry’s gold standard for professionals who have completed extensive training and possess several years of online marketing experience. The credential validates knowledge of online marketing concepts and best practices across one or several online marketing verticals.

  • How is the job market for Online marketing professionals?

    The job market is wide open for online marketing certified professionals as an estimated 200,000+ positions are still unfilled in various specialties of digital marketing. (Source : Monster.Com) This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities. ETI’s training prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • What are the job and pay prospects after I get certified?

    The certification is a stamp of approval for domain knowledge in the field of online marketing. This enhances the job prospects of individuals enabling them to gain entry in various companies and other top organizations. The job market is very hot and there is a very strong demand to fill positions in the future.

  • How does the online self-learning training work?

    Students enrolled for the course move through a structured pattern of study, which allows them to study at their own pace and place. The training is packaged with the latest video lessons and e-learning content to get a complete overview of all the concepts.

  • How do I enroll for the Online Training?

    You can enroll for this training through our website. Payment can be made using any of the following options:

    • Visa debit/credit card
    • Master Card
    • PayPal
    • Naira Mastercard

    Once the online payment is done, you will receive an e-mail notification within 24hrs.

  • Will the access period be extended?

    Yes, access period can be extended by paying an additional fee. Contact for more information.

  • I have trouble accessing the online course whom should I contact?

    Please send an email to You can also chat with us to get an instant solution.

  • Does the course fee include the examination fee as well?

    No, the course fee is not included.

  • How do I enroll for OMCA/ OMCP Exam?

    The OMCP Exam is online proctored, so there’s no need to travel or wait. To schedule your online exam session, Please send an email to

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