Social Media marketing

  • Status:Available

  • Training Code: OMCP-OLT-49127-SMM

Regular Price: ₦45,000.00

Special Price ₦25,000.00

Social Media marketing is all about how to increase traffic, promote your brand and protect your online reputation with techniques and strategies on social media sites.

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Key Features

  • a

    2+ hours of high quality e-learning content

  • a

    Topics on building social media strategy

  • a

    Progress quizzes

  • a

    Course Access Validity - 90 Days

  • a

    Topics on understanding social media strategy

  • a

    Simulation exam

  • a

    Comprehensive and Up-to-Date Content

  • a

    Downloadable workbooks


Course Preview

Lesson 1 - Introduction to Social Media
Lesson 2 - Making the Message Stick and Spread
Lesson 3 - Social Media Channels
Lesson 4 - Engaging With Influencers
Lesson 5 - Listening and Reputation Management
Lesson 6 - Social Media Measurement
Lesson 7 - Integrating Social Media with Other Disciplines
  • What is this course about?
    Social Media marketing is all about how to increase traffic, promote your brand and protect your online reputation with techniques and strategies on social media sites. e-Training Institute’s Social Media Certification Course is aimed at educating and training participants in the rapidly-expanding field of Social Media.
    This online certification course enables participants involved with Branding, Public Affairs, Marketing Communications (Internal or External), or Community Engagement to plan, execute, and assess a comprehensive and effective social media campaign for Corporations, Government Agencies, or Non-Profit Organizations.
  • Who should do this certification?

    The certificate is designed for professionals in Marketing, Public Affairs, Strategic Communications, Visual Communications/Media Design and others who seek to implement social media more effectively for their respective organization. Applicable careers include:

    • Social Media Marketing Manager
    • Public Relations/ Brand Manager
    • Blogger/ Social Media Copywriter
    • Media Relations Representative
    • Online Community Engagement Manager
    • Social Media Strategist
    • Social Media Specialist
    • Social Media Consultant
    • Public Affairs Officers
  • What will I be able to do after the Training?

    Following this training course, you will be able to:

    • Identify Prospects and create a content marketing strategy
    • Create messaging and content guidelines
    • Get your message out effectively through articles and press release marketing
    • Understand content tactics and challenges
    • Research and profile your organization's audience segments and appropriate message-types
    • Develop best practices for different types of content and measure results
    • Encourage and benefit from user-generated content
    • Create best practices for content across media types, including social media, images, etc.
  • What are the career benefits in-store for you?

    Program participants will gain expertise in below mentioned areas:

    • Master social media communication principles and platforms
    • Apply strategies and tactics to real projects
    • Implement an effective and comprehensive social media campaign
    • Develop a professional portfolio to demonstrate newly acquired expertise
    • Creating a Social Media Strategy
    • Blogging for Business
    • Viral Marketing
    • Finding and Communicating with Influencers
    • Video & YouTube Marketing
    • Microblogging and Twitter
    • Online Reputation Management
    • Social Media Measurement
    • Marketing through Linkedin
    • Pinterest and Image Marketing
  • Why is the certification most sought-after?
    • Get an industry-recognized certificate from OMCP and E Training Institute
    • Digital marketing industry is expected to create 1.5 million jobs within next 2 years and there is huge shortage of specialized professionals in this space. This certification will prepare participants for plethora of job opportunities in digital marketing industry
    • One can look at growing his career through expanding businesses to a wider geographical area by marketing it on multiple social media platforms
    • Employers are shifting toward freelance and contract workers to find the higher-level skillsets they need, rather than hiring full-time marketers. This trend open gates for multiple industries for participants. One can work as a part-time social media freelancer
  • Why choose e-Training Institution for your training?
    1.  Trusted by companies as their learning provider for career growth and training
    2. Trusted by Nigeria’s biggest companies as their learning provider for career growth & training
    3. All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in first attempt
    4. Accredited, Approved and Recognized as a training institute, partner, education provider and examination center in Nigeria
    5.  Boast of training facilitators who have expert years of experience 
    6. Flexible learning options & affordable prices
    7. Quality training content & certification guaranteed

Exam & Certification

  • What are the prerequisites for the certification?
    • A bachelor's degree or the equivalent
    • Working knowledge of social media platforms including Facebook, Twitter, LinkedIn, YouTube and Flickr
    • Participants are expected to read, write and comprehend English at the graduate level
    • Participants should complete the Introduction to Online Marketing and the Internet Marketing Fundamentals sections before moving on to this course


  • What is the online marketing field all about?

    Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    The course is an all-inclusive package providing 25+ hours of high quality e-learning content. You can also test your progress with our online quiz and get a feel of the real-time world with our downloadable workbooks and exercises. Finally our practice tests will help you to confidently take the exam and get certified with ease.

  • What topics does the training cover?

    Our training package gives you a complete feel of the Online marketing concepts by covering a diverse set of topics.

  • Is the training relevant with the times?

    e-Training Institute strives to provide best quality content which is latest and up-to -date with the industry standards. Our experienced and certified trainers, Subject Matter Experts constantly research on the latest trends to infuse them into our training programs. Every change happening in the market is immediately considered and our training packages are regularly upgraded and updated.

  • How long will I be spending on the training?

    You will be spending around 25- 30 hours to complete the certification.

  • What are the prerequisites to attend the training?

    Individuals are expected to have a fair idea on popular search engines and working knowledge of the MS Office suite which includes Word, Excel and PowerPoint. Along with this, knowledge on the sections- ‘Introduction to Online Marketing’ and ‘Internet Marketing Fundamentals’ are also recommended. Therefore it is advised that students complete the above sections before getting into the complex components of the course.

  • Do I have to order any course material?

    Our training program is an all-inclusive package with materials included. The package consists of enriching video lessons, downloadable workbooks for practice, end of chapter quiz, practice exercises and sample projects.

  • Tell me more about your authors?

    Our reputed authors team have a long innings with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers or speakers at conferences with adequate experience.

    • Google's very own 'Digital Marketing Evangelist', Avinash Kaushik a master in Web Analytics trains participants to collect, organize, analyze web traffic data and improve the site performance.
    • Jennifer Cario, Social media authority provides an insight on building real customer relationships using techniques and strategies ideal for the social media.
    • Industry expert Todd Malicoat is there for participants to clear their queries on Search Engine Optimization rankings and traffic.
    • Training with NY-Times bestselling author Bryan Eisenberg is an awesome experience as he guides participants through conversion optimization, landing page performances and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic gives participants an overview of Internet marketing fundamentals.
    • Jeff, CMO at Mobivity gives audience a thorough knowledge on mobile marketing.
  • Who are your clientele for this course?

    Audience, attending our training is usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.

  • Do you provide assistance for the Certification?

    Yes, we do provide guidance and assistance for OMCP certification exam.

  • Are there specific industry exams I'll be prepared for?

    e-Training Institute training helps students to prepare for the OMCP® (Online Marketing Certified Professional) or OMCA™ (Online Marketing Certified Associate) certifications.

  • Tell me more about the OMCP certification?

    OMCP is the industry’s gold standard for professionals who have completed extensive training and possess several years of online marketing experience. The credential validates knowledge of online marketing concepts and best practices across one or several online marketing verticals.

  • How is the job market for Online marketing professionals?

    The job market is wide open for online marketing certified professionals as an estimated 200,000+ positions are still unfilled in various specialties of digital marketing. This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities. e-Training institute prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • What are the job and pay prospects after I get certified?

    The certification is a stamp of approval for domain knowledge in the field of online marketing. This enhances the job prospects of individuals enabling them to gain entry in various organizations and other top organizations. The job market is very hot and there is a very strong demand to fill positions in the future.

  • How does the online self-learning training work?

    Students enrolled for the course move through a structured pattern of study, which allows them to study at their own pace and place. The training is packaged with the latest video lessons and e-learning content to get a complete overview of all the concepts.

  • How do I enroll for the Online Training?

    You can enroll for this training through our website. Payment can be made using any of the following options:

    • Visa debit/credit card
    • Master Card
    • PayPal
    • Naira Mastercard

    Once the online payment is done, you will receive an e-mail notification within 24hrs.

  • Will the access period be extended?

    Yes, access period can be extended by paying an additional fee. Contact for more information.

  • I have trouble accessing the online course whom should I contact?

    Please send an email to You can also chat with us to get an instant solution.

  • Does the course fee include the examination fee as well?

    No, the course fee isnot inclusive of the examination fee.

  • How do I enroll for OMCA/ OMCP Exam?

    The OMCP Exam is online proctored, so there’s no need to travel or wait. To schedule your online exam session, Please send an email to

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