Pay Per Click (PPC) Certification

  • Status:Available

  • Training Code: SMT-OLT-39131-PPC

Regular Price: ₦45,000.00

Special Price ₦25,000.00

Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimising ad spends and maximising Click-through rate (CTR) and conversion.

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Key Features

  • a

    2+ hours of high quality e-learning content

  • a

    Covers measuring goals and bidding options

  • a

    Progress quizzes

  • a

    Topics on PPC auction, PPC audit & PPC targeting options

  • a

    Course completion certificate

  • a

    Simulation exam

  • a

    Comprehensive and Up-to-Date Content

  • a

    Course Access Validity - 90 Days


Course Preview

Lesson 1 - Introduction to PPC
Lesson 2 - Account Hierarchy
Lesson 3 - The Buying Funnel
Lesson 4 - The PPC Auction
Lesson 5 - PPC Targeting Options
Lesson 6 - Introducing Keywords
Lesson 7 - Creating Compelling Ads
Lesson 8 - Measuring Goals and Bidding Options
Lesson 9 - PPC Account Audit
Lesson 10 - Integrating PPC with Other Disciplines
  • What is this course about?
    Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimizing ad spends and maximizing Click-through rate (CTR) and conversion. The Pay per click (PPC) Foundation Course from Simplilearn trains participants in the online marketing discipline of PPC and Paid Search. This course imparts an in-depth knowledge about the PPC advertising like campaign setup, campaign economics, landing pages, managing campaigns, and other PPC concepts.
  • Who should do this certification?

    The PPC Foundation course is best suited for aspirants who wish to begin their career in PPC and Paid Search. However, the course is ideal for:

    • Online Marketers/ Entrepreneurs
    • Marketing Professionals
    • Business owners
    • Bloggers
    • Social Media managers
    • Fresh graduates
  • What will I be able to do after the Training?

    Following this training course, participants will gain in-depth knowledge of:

    • Latest PPC tools
    • PPC strategies
    • Participants will be introduced to keywords to effectively track results to maximise ROI
    • How to evaluate and fine-tune PPC strategy to improve click-through and conversion rates
    • Write Effective Ad Copy & Ad Extensions
    • Campaign Settings
    • Conversion tracking, bidding, and reporting
    • Understanding Quality Score
    • Strategy, Launching & Monitoring Accounts
    • Utilizing the Display Network
    • Account Organization
  • What are the career benefits in-store for you?
    • Participants can start their own PPC company and earn good money by working on various PPC projects outsourced by many countries
    • Participants can also work (part time/full time) as a PPC freelancer and generate great money by providing PPC services
  • Why is the certification most sought-after?

    Pay Per Click Marketing certification prepare participants to become an expert in generating clicks to their respective websites. Few reasons which makes it one of the most sought after certification are-

      • Pay Per Click Marketing is a great way to give exposure to the business and reach out to a highly targeted audience
      • This course enables participants to leverage search engines to the maximum and cater to searchers and advertisers simultaneously
      • Enable participants to use powerful bid management tools and techniques to maximise ROI

    Participants upon the completion of the Pay per Click Marketing course can earn the Online Marketing Certified Professional (OMCP) certification

    Participants upon the completion of the Content Marketing course can earn the Online Marketing Certified Professional (OMCP) certification

    Certification Overview:

  • Why choose e-Training Institution for your training?
    1.  Trusted by companies as their learning provider for career growth and training
    2. Trusted by Nigeria’s biggest companies as their learning provider for career growth & training
    3. All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in first attempt
    4. Accredited, Approved and Recognized as a training institute, partner, education provider and examination center in Nigeria
    5.  Boast of training facilitators who have expert years of experience 
    6. Flexible learning options & affordable prices
    7. Quality training content & certification guaranteed

Exam & Certification


  • What is the online marketing field all about?

    Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    The course is an all-inclusive package providing 25+ hours of high quality e-learning content. You can also test your progress with our online quiz and get a feel of the real-time world with our downloadable workbooks and exercises. Finally our practice tests will help you to confidently take the exam and get certified with ease.

  • What topics does the training cover?

    Our training package gives you a complete feel of the Online marketing concepts by covering a diverse set of topics..

  • Is the training relevant with the times?

    E Training Institute strives to provide best quality content which is latest and up-to -date with the industry standards. Our experienced and certified trainers, Subject Matter Experts constantly research on the latest trends to infuse them into our training programs. Every change happening in the market is immediately considered and our training packages are regularly upgraded and updated.

  • How long will I be spending on the training?

    You will be spending around 25- 30 hours to complete the certification.

  • What are the prerequisites to attend the training?

    Individuals are expected to have a fair idea on popular search engines and working knowledge of the MS Office suite which includes Word, Excel and PowerPoint. Along with this, knowledge on the sections- ‘Introduction to Online Marketing’ and ‘Internet Marketing Fundamentals’ are also recommended. Therefore it is advised that students complete the above sections before getting into the complex components of the course.

  • Do I have to order any course material?

    Our training program is an all-inclusive package with materials included. The package consists of enriching video lessons, downloadable workbooks for practice, end of chapter quiz, practice exercises and sample projects.

  • Tell me more about your authors?

    Our reputed authors team have a long innings with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers or speakers at conferences with adequate experience.

    • Google's very own 'Digital Marketing Evangelist', Avinash Kaushik a master in Web Analytics trains participants to collect, organize, analyze web traffic data and improve the site performance.
    • Jennifer Cario, Social media authority provides an insight on building real customer relationships using techniques and strategies ideal for the social media.
    • Industry expert Todd Malicoat is there for participants to clear their queries on Search Engine Optimization rankings and traffic.
    • Training with NY-Times bestselling author Bryan Eisenberg is an awesome experience as he guides participants through conversion optimization, landing page performances and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic gives participants an overview of Internet marketing fundamentals.
    • Jeff, CMO at Mobivity gives audience a thorough knowledge on mobile marketing.
  • Who are your clientele for this course?

    Audience, attending our training is usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.

  • Do you provide assistance for the Certification?

    Yes, we do provide guidance and assistance for OMCP certification exam.

  • Are there specific industry exams I'll be prepared for?

    E Training Institute helps students to prepare for the OMCP® (Online Marketing Certified Professional) or OMCA™ (Online Marketing Certified Associate) certifications.

  • Tell me more about the OMCP certification?

    OMCP is the industry’s gold standard for professionals who have completed extensive training and possess several years of online marketing experience. The credential validates knowledge of online marketing concepts and best practices across one or several online marketing verticals.

  • How is the job market for Online marketing professionals?

    The job market is wide open for online marketing certified professionals as an estimated 200,000+ positions are still unfilled in various specialties of digital marketing. This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities. e-Training Institute training prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • What are the job and pay prospects after I get certified?

    The certification is a stamp of approval for domain knowledge in the field of online marketing. This enhances the job prospects of individuals enabling them to gain entry in large companies and other top organizations. The job market is very hot and there is a very strong demand to fill positions in the future.

  • How does the online self-learning training work?

    Students enrolled for the course move through a structured pattern of study, which allows them to study at their own pace and place. The training is packaged with the latest video lessons and e-learning content to get a complete overview of all the concepts.

  • How do I enroll for the Online Training?

    You can enroll for this training through our website. Payment can be made using any of the following options:

    • Visa debit/credit card
    • Master Card
    • PayPal
    • Naira Mastercard

    Once the online payment is done, you will receive an e-mail notification within 24hrs.

  • Will the access period be extended?

    Yes, access period can be extended by paying an additional fee. Contact for more information.

  • I have trouble accessing the online course whom should I contact?

    Please send an email to You can also chat with us to get an instant solution.

  • Does the course fee include the examination fee as well?

    No, the course fee is not included.

  • How do I enroll for OMCA/ OMCP Exam?

    The OMCP Exam is online proctored, so there’s no need to travel or wait. To schedule your online exam session, Please send an email to

Customer Reviews

Good Training Content
Joshua O, 1/27/2016
I found this course very useful to get good all-round knowledge on PPC with Adwords focused on getting the knowledge needed rather step-by-step in the Google Adwords interface. The quiz after each chapter was important and helped me a lot.I am looking forward to taking another course

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