Introduction to Digital Marketing Certification

  • Status:Available

  • Training Code: OMCP-OLT-49126-OMC

The importance of digital marketing is growing as billions get on to the internet to interact and transact. Digital media influences the way your consumers make purchasing decisions; enables business around the clock and overcomes barriers of distance, providing convenience and choice to your customer.

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Key Features

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    1.5 Hrs High-Quality e-Learning content

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    Covers Web Analytics, Mobile Marketing, Conversion Optimization

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    Course completion Certificate

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    Topics on Introduction to SEO, PPC, Content Marketing

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    Comprehensive and Up-to-Date Content

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    Course Access Validity - 90 Days


Course Preview

Introduction to SEO
Introduction to Social Media
Introduction to PPC
Introduction to Conversion Optimization
Introduction to Web Analytics
Introduction to Email Marketing
Introduction to Content Marketing
Introduction to Mobile Marketing
  • What is this course about?
    Online marketing provides a solution to create a global audience for your product and/or services. The importance of online marketing is growing as billions get on to the internet to interact and transact. Digital media influences the way your consumers make purchasing decisions; enables business around the clock and overcomes barriers of distance, providing convenience and choice to your customer.
    e-Training Institute Online Marketing certification trainings are comprehensive courses which prepare you to understand and leverage the powerful channels and tools that technology provides. It enables you to learn and review how the various channels and digital properties can support the business goals of your organization. Through the free Introduction to Online Marketing course, you will gain a high level understanding of Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing and Mobile Marketing, enabling you to take informed decisions and strategize your online marketing efforts.
    This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey..
  • Who should do this certification?
    This course is ideal for:
    1. Fresh graduates
    2. Business owners
    3. Web Designers
    4. Web Marketers
    5. Professionals in their early career
    6. Marketing Professionals
  • What will I be able to do after the Training?
    Following this training course, candidates will be able to:
    • Understand the digital media, its power and potential
    • Discover and internalize online marketing tools, tactics and jargon
    • Basic understanding of SEO, PPC, Social Media, Web Analytics and Content Marketing.
    • Gain the context to take business decisions involving the digital media and online marketing
    • Get ready to deep dive into advanced online marketing topics
  • What are the career benefits in-store for you?
    • Online Marketing is booming and this industry offers numerous career opportunities for candidates who hold appropriate training and education
    • Online Marketing has now become an in-demand skill that is used to launch and manage successful business
    • Online marketing enables marketing professionals to enhance their skillsets
  • Why is the certification most sought-after?
    Introduction to Online Marketing training empowers the participants with best practices, relevant skill sets as well as latest updates and insights on digital marketing. This enables the candidates to confidently promote/manage any business online.
      • This training program enables the participants to explore wide array of internet marketing elements that supplement traditional marketing strategies
      • Introduction to Online Marketing provides clarity and context for executing various digital marketing campaigns
      • The training covers the foundation of including SEO, PPC, Social Media, content marketing and much more

    The advanced courses that you can take up to gain in depth understanding, demonstrate your expertise and gain industry relevant and globally recognized certifications include

    1. OMCA - Online Marketing Fundamentals Certification Suite
    2. OMCP - Mobile Marketing Certification training
    3. OMCP - Content Marketing Certification training
    4. OMCP - Pay Per Click (PPC) Certification training
    5. OMCP - Conversion Optimization (CRO) Certification training
    6. OMCP - Web Analytics Certification training
    7. OMCP - Search Engine Optimization (SEO) Certification training
    8. OMCP - Social Media Certification training
    9. OMCP - Advanced Online Marketing Certification Suite
  • Why e-Training Institute?

Exam & Certification


  • What is the online marketing field all about?

    Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What topics does the training cover?

    Our training package gives you a complete feel of the Online marketing concepts by covering a diverse set of topics.

  • Is the training relevant with the times?

    e-Training Institute strives to provide best quality content which is latest and up-to -date with the industry standards. Our experienced and certified trainers, Subject Matter Experts constantly research on the latest trends to infuse them into our training programs. Every change happening in the market is immediately considered and our training packages are regularly upgraded and updated.

  • How long will I be spending on the training?

    You will be spending around 2- 4 hours to complete the certification.

  • What are the prerequisites to attend the training?

    Individuals are expected to have a fair idea on popular search engines and working knowledge of the MS Office suite which includes Word, Excel and PowerPoint.

  • Tell me more about your authors?

    Our reputed authors team have a long innings with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers or speakers at conferences with adequate experience.

    • Google's very own 'Digital Marketing Evangelist', Avinash Kaushik a master in Web Analytics trains participants to collect, organize, analyze web traffic data and improve the site performance.
    • Jennifer Cario, Social media authority provides an insight on building real customer relationships using techniques and strategies ideal for the social media.
    • Industry expert Todd Malicoat is there for participants to clear their queries on Search Engine Optimization rankings and traffic.
    • Training with NY-Times bestselling author Bryan Eisenberg is an awesome experience as he guides participants through conversion optimization, landing page performances and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic gives participants an overview of Internet marketing fundamentals.
    • Jeff, CMO at Mobivity gives audience a thorough knowledge on mobile marketing.
  • Who are your clientele for this course?

    Audience, attending our training is usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.

  • How is the job market for Online marketing professionals?

    The job market is wide open for online marketing certified professionals as an estimated 200,000+ positions are still unfilled in various specialties of digital marketing. This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities. e-Training Institute prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • What are the job and pay prospects after I get certified?

    The certification is a stamp of approval for domain knowledge in the field of online marketing. This enhances the job prospects of individuals enabling them to gain entry in various companies and other top organizations. The job market is very hot and there is a very strong demand to fill positions in the future.

  • How does the online self-learning training work?

    Students enrolled for the course move through a structured pattern of study, which allows them to study at their own pace and place. The training is packaged with the latest video lessons and e-learning content to get a complete overview of all the concepts.

  • How do I enroll for the Online Training?

    You can enroll for this training through our website. Payment can be made using any of the following options:

    • Visa debit/credit card
    • Master Card
    • PayPal
    • Naira Mastercard

    Once the online payment is done, you will receive an e-mail notification within 24hrs.

  • I have trouble accessing the online course whom should I contact?

    Please send an email to You can also chat with us to get an instant solution.

Customer Reviews

Amazing Course
Kemi Lawal, 1/28/2016
This course provides high level understanding of topics like SEO, PPC, Content Marketing. One can think of a career in digital space after this course

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