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Web Analytics - Standard

  • Status:Available

  • Training Code: BDA-CLT-35287-WAS
₦25,000.00

Web Analytics is one of the most powerful and useful digital tools available to organizations. It helps you measure and improve your digital marketing efforts. Our Web Analytics course is designed to help you better understand the activities of your customers, potential customers and even competitors to and around your website.

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Details

 

Course Description

  • Course overview
    Google Analytics is one of the most powerful and useful digital tools available to organisations. It helps you measure and improve your digital marketing efforts. Our Google Analytics course is designed to help you better understand the activities of your customers, potential customers and even competitors to and around your website.
    At the end of the day, you’ll know how to achieve a stronger performance organically and better understand how search engine algorithms work. Invaluable SEO knowledge you can then apply to your own websites and campaigns to propel you up the listings.
  • Course content summary

    After completing the course, Participants will learn:

    • Introduction to Analytics
    • Account Structure and Analytics Implementation
    • Understanding the Analytics Interface
    • Traffic Sources
    • Standard Reports
    • Standard Reports - Conversions
    • Segments & Customisation
    • Review and recap

     

  • Audience & Prerequisite
    This course is aimed at beginner to intermediate-level students and professionals, who have a basic understanding of what Google Analytics is but would like to further develop their knowledge. Individuals from marketing, sales, customer care, technical departments amongst others will find this course of great interest.

    Required Prerequisites: None

 

FAQs

Customer Reviews

Step by Step
Edward Ajayi, 1/28/2016
A student will hit the ground running with this course. I love the way the contents were taken step by step.

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